Trader Joes in Denmark - 6642 Words

TRADER JOE’S LAUNCHES INTO DENMARK By: Stephanie Meghan Anh Zoe Jiang Cindy Emine OUTLINE 1. Introduction 2. Situation Analysis a. Environmental scan i. What is the potential market? ii. Who are our competitors? iii. What are the key trends in the social and cultural environment that are relevant to adoption? 3. SWOT Analysis a. Strengths b. Weaknesses c. Opportunities d. Threats 4. Marketing Strategies a. Targets and Positioning i. What is the best way to segment our market(s)? ii. Which segment(s) do we target? iii. How do we position the product? b. Product†¦show more content†¦After this type of analysis, it is easier to deduce that most consumers in Denmark accept and prefer organic foods, which Trade Joe’s provides. In the mornings, most adults drink coffee or tea and eat rye bread or white bread with cheese or jam.[iii] These products are commonly found in Trader Joe’s. The target market in Denmark, is defined as young people from years 20-40, amongst which the majority are currently employed. This means that during the day they are in sear ch of a fast and highly nutritional meal, which can be eaten in the office quickly. Trader Joe’s can provide for that need in Denmark with a quick and healthy meal plan. Private enterprises are considered to be key actors in achieving sustainable development in Denmark.[iv] Therefore it is essential that companies take an active part in the efforts to improve the environment and contribute to green industrial development. A large number of companies in Denmark, thus, are sustainable and ethical and have high ranks among sustainable companies all over the world, like Danisco, Chr. Hansen Holding and tec. Many of the sustainable companies have products in traditional grocery stores, which are the biggest competitors of Trader Joe’s. Meanwhile, some local food factories and restaurants in Denmark are also very big competitors for Trader Joe’s, even though they may not serve food with very ethical resources. Such companies like DanishShow MoreRelatedTrader Joe s5547 Words   |  23 Pages[pic] TRADER JOE’S Description: Trader Joe’s has become a multi-billion dollar national chain partly through its ability to find cheap real estate, skip name brands and smartly manage its supply chain. It’s also due to its workforce management practices. Below, excerpts from a book Trader Joe’s  Adventure, review  the company’s management compensation, encouragement of multitasking, screening and wages, careful use of money, fun culture, sense that its people are its brand, and communication styleRead MoreTrader Joes Internalization7066 Words   |  29 Pages------------------------------------------------- Trader Joe’s I] About Trader Joe’s A] Trader Joe’s history Trader Joe’s is a chain of grocery stores first opened in 1967 in California, United States. Trader Joes was founded by a man named Joe Coulombe and has been owned since 1979 by the Albrecht family, a German family who also owns the ALDI discounts food stores. Trader Joe’s has currently 367 stores within the United States with locations in over 20 states. Trader Joes stores offer a wide, diverseRead MoreEuropean Eonomis: Report Regarding the Potiential of Lily Obriens Chocolates to Expand Its Operations Into Eu Markets2616 Words   |  11 Pages Between 70-80% of their turnover is generated through exports, their main export markets are the UK and USA. Some of their International Customers include, Export Retail  · Waitrose  · Debenhams  · Costco.com  · ASDA  · Sainsbury’s  · Trader Joes  · Tesco Travel Retail  · US Airways  · Delta  · South African  · Air India  · Virgin Atlantic  · Jury’s Doyle Hotels Given the facts of how Lily O’Brien have taken the luxury chocolate market by storm here and are creating 70-80% of theirRead MoreEuropean Eonomis: Report Regarding the Potiential of Lily O’brien’s Chocolates to Expand Its Operations Into Eu Markets2627 Words   |  11 Pagesactivities. Between 70-80% of their turnover is generated through exports, their main export markets are the UK and USA. Some of their International Customers include, Export Retail  · Waitrose  · Debenhams  · Costco.com  · ASDA  · Sainsbury’s  · Trader Joes  · Tesco Travel Retail  · US Airways  · Delta  · South African  · Air India  · Virgin Atlantic  · Jury’s Doyle Hotels Given the facts of how Lily O’Brien have taken the luxury chocolate market by storm here and are creating 70-80% of their turnover throughRead MoreWhole Food Market Swot8519 Words   |  35 Pagesservices like these, and we can continue to invest in providing more. Our competition is growing and becoming more threatening with time. Our biggest organic competitor was Wild Oats up until the acquisition, and now we can say the biggest is Trader Joes, whose prices rival ours. They have slightly more locations and it is estimated that they generate more than twice what we do in revenue (CNN, 2010). Sunflower Farmers Market is a big discounter of organic food; however they do not have enough storesRead MoreStrategic Analysis Of ALDI Essay3650 Words   |  15 PagesAldi Sud and Aldi Nord operate in retail markets however Aldi Nord mainly in Europe whereas Aldi Sud operates in the United States and Australia among other international locations. It has Aldi stores are located in Germany, Austria, Australia, Denmark, France, Belgium, Greece, Ireland, Hungary, Netherlands, Luxemburg, Poland, Slovenia, Portugal, Spain, Switzerland, United states operating in 36 states and United Kingdom (Grocer.com, 2013). Its customers are mainly ‘do it yourself’ shoppers and